Swee Lynn Chong has over 25 years of industry experience in China and the Asia Pacific region, with a proven track record in strategic corporate communications and branding for media, consumer and retail brands.
Before joining Withinlink, Swee Lynn was Managing Director, Corporate Communications at GroupM China, where she raised the corporate profile of GroupM to one of the most reputable brands in the industry in China.
She started her career at Batey Singapore and has worked at the Hutchison Whampoa Group, Nike Asia Pacific, and the SCMP Group in Hong Kong SAR where she was head of marketing and corporate communications before moving to Shanghai.